For sure the aesthetics of the city, including its greenery, has an influence on its perception. Bialystok is perceived as a “green city” and this is the one of the most popular associations among citizens and tourists.
Thanks to Flower Towers, it was possible to arrange the town square with flowers in an aesthetic way. Now all citizens and tourists can enjoy natural greenery also in the centre of Ciechanow. The purchase has occurred to be a good investment in the image of the town.